The Power Of Video Marketing.

Posted January 19, 2022

Studies have shown that in the near future the number of people using smartphones and gaining access to the internet will greatly increase. If you are not promoting your products or services using video, you are leaving massive traffic on the table. Statistics have shown that at least 75% of traffic to websites is coming from videos.

As a business, you need to know how to take advantage of online videos by incorporating them into your marketing plan. If you are questioning the advantages of online videos, read on and discover the many benefits for you and your business and why.

Increase Your Site’s Search Ranking

Place videos on your website to increase your ranking with search engines. Even though search engines use algorithms made up of hundreds of signals, providing high-quality content that is relevant to your business will increase your ranking even higher.

Back to videos! Videos are the perfect solution for increasing your ranking with search engines. Do you know that business owners who use videos on their sites increase their ranking 53 times more than those who do not? You are more likely to end up on Google’s page one in searches if you use videos. That does not mean that you will immediately rank on page one when you add a video, but it will improve your SEO by providing excellent content.

Videos will keep visitors on your site for a longer period of time. You can also entice viewers by incorporating video into the background of your header. Search engines, in turn, will pick up on the length of time someone is on a specific page on your site. Again, there is something very enticing about a video.

Visitors will stick around for a longer period of time to watch your video vs your competition who are not using videos. Never underestimate the power of videos, you will attract more of your targeted audience with videos vs text.

Consumers Would Rather Watch Videos Over Reading About Your Business

Over 400% of those who are online would prefer to watch videos vs reading. There is something enticing about videos that text cannot create. When someone watches a video about a product or service, they can easily visualize what is in store for them. Reading text can be confusing and might not give them the overall picture they need to digest. Offering potential consumers videos will increase your chances of selling your products or services.

Improve Your Email Marketing

If you are starting an email campaign, include a video in your message. You can also get people to open your email right away if you say “Video Included” in your subject line. You will greatly improve your email campaign efforts.

Research has shown that business owners who include videos within their emails will experience a much higher rate of click-throughs by approximately 10%. This could mean if your emails generate approximately 10% when you add a video you could see an increase of 30%.

YouTube

There are more than 2 billion people on YouTube on a monthly basis and if you don’t know, YouTube is the second largest search engine on the internet! Placing your videos on YouTube will allow you to entice a great deal of traffic to your site. Adding to that, there are people who will follow your channel providing you even greater visibility thanks to your videos.

Social Sharing

Studies have shown that approximately 8 out of 10 Americans have a Facebook account. Using videos on Facebook and other social media sites can greatly increase your exposure because people on social media sites like to share videos. Another note, if your video is entertaining, studies have shown it is more likely to be shared by users on the media platform by 75%.

Use Video Ads

Many of your online advertising avenues support video ads such as TrueView video ads offered by Google Adwords. When you place a video on YouTube, you can start a TrueView campaign within the Adwords interface. TrueView ads will show before, during, and after your standard video.

Facebook Ads are also really hot! Research has shown that Facebook ads will reach approximately 38% more adults between the ages of 18 to 35 than a television commercial ever will. Even Twitter has been promoting a video service to attract businesses and advertisers in developing video ads using a payment platform known as CPV or cost per view.

Mobile Devices

The increase in mobile devices has skyrocketed over the past few years. In 2016, mobile devices passed desktop computers and have been on the rise ever since. That said, videos have become a very important part of mobile devices. You are given the option to load a video on to YouTube or a responsive media player. The upside, whether your viewers are on a mobile device or on a laptop, they will be able to watch your videos.

Improve Your Conversions:

Without a doubt, the leading benefit of using video marketing is the increase in conversion rates. According to industry giants in digital marketing, a landing page that offers videos will generate approximately 80% more conversions than landing pages without videos. It doesn’t matter what your marketing plan is, you will reach your goals using videos.

Your CTA

You will also increase your overall conversion rates by adding a call to action (CTA) with your video. When you add a “further information” button or a text overlay to your video, you will grab a viewer’s attention and persuade them into taking action.

Increase Your Brand’s Exposure

Videos are the perfect solution for gaining greater exposure for your brand. Within the video, you can add other information about your brand including your logo, slogans, brand name, and even your color schemes. Eventually, you will create brand recognition through viewers watching your videos and discovering other information about your product or service.