Your Website – An Investment Or An Expense?

 In Advertising, Brand, Lead Generation, Marketing, Web Design, Wordpress

When people think about websites, the first thing that comes to mind is how much they will be spending. But that is just the half-truth. Building a website will cost you money, no doubt. However, spending on your website is an investment that can bring great returns.

When spending on a website, spend because you see it as a medium to get more business back, not because it’s just an expense you cannot avoid.

Treating your website like an expense makes it difficult to get the best out of it and it drains you with little to show for it.

Conversely, treating your website as an investment helps you measure the returns. When you compare the returns to the costs, it tells you how much of a sound business move you have made.

Why do you need a website?

Perhaps, we should talk about the importance of a website to help see why it is an investment. A website is not just a necessity – which is what many business owners see it as. Instead, they are essential tools in attracting more customers and leads in from further afield. Websites take your brand message and offer closer to these people in the comfort of their homes. They see you, what you do, and how you can help them.

In simple words, we can call your website a mix of a shop window, marketing platform, customer service outlet, and your PR medium. Yes, your website is that important. Let’s discuss some specific uses of a website.

It helps to generate leads and sales.

If you are wondering why you need a website, consider it a proven means of generating inquiries, leads, and sales. How? Below are proven ways your website can deliver these for your business:

  • The live chat feature on your website is an avenue to engage site visitors or customers.
  • Your website is an avenue to offer great content for free or in exchange for the details of your site visitors.
  • Visitors and potential customers can make inquiries directly from your website.
  • Visitors and potential customers can place an order for your products or services from your website.

You can push these leads and sales into your CRM system to create excellent sales funnels.

New or existing customers can easily access and purchase your products or services from your website. This is why you should build a simple and user-friendly website that gets the job done with no fuss. For best results, create an online checkout, or introduce a contact form. Whichever method you prefer, ensure that it helps clients to complete transactions conveniently whenever and wherever.

The ideal business website must have a good user interface (UI), easy-to-read and comprehend copy, and straightforward navigation that makes it easy for visitors to use your website. Note that visitors are easily discouraged by a complicated website, which may push them to your competitors.

It helps to reach a wider audience.

There is a limit to how far you can reach through traditional advertisement methods, including print and local adverts and media. But with a business website, you can reach a wider audience faster and easier.

You can leverage the global reach of search engines, social media, emails, and online paid advertisements to get your brand messages and offers to the face of the right people. With more people learning about your business and how it can help them, you are positioned to attract more clients.

Note that this does not come easily or automatically; you may need to put in some work.

It helps to serve people exactly what they need.

Often, the purchasing decision of customers is made after researching briefly or extensively on the products or services. What better way to provide your potential clients with this vital information than your business website?

You can convince them they are making an informed decision by helping them learn more about what you offer and how it can help them. Rather than just push them through a sales funnel, help them understand why they need your services and provide answers to all questions they might have, even before they ask them.

Customers are easily swayed by a brand’s efforts at helping them find what they are looking for.

It helps to build your brand.

Another way your website helps is in brand building. Your website provides you with a great opportunity to talk more about yourself and what to do. You can leverage this complete freedom of expression to build your brand.

A responsive, content-rich, and easy-to-use website will reflect greatly on your brand and business. It portrays your brand as one that cares for its customers. The compelling copy echoes your brand ideals and helps your clients see you the way you want to be seen.

Building a brand website is a continuous process.

Building a good website is half the job – the other half is putting in the time, effort, and money to get the best out of it. You cannot continue to reduce the cost of your website and expect it to bring in more businesses. Your website is an important segment of your business, helping you reach a wider audience than your physical office or store does.

So, you must respect your website and always work hard to keep it in the best shape. You will always find things you can improve on to improve the returns and make your investment more worthwhile in the long run. Remember, like any other investment, what you put into your website determines what you get out of it.


There is a lot you can do with your website. The multifaceted nature of this important business platform makes it a crucial part of everything – marketing, branding, customer service, sales, and more. Therefore, you should treat your website as an investment in money and time, and then work hard to see maximum outputs in terms of increased leads, sales, and more loyal customers.

Put your all into it – it’s the only way to get unlimited rewards.

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