USP: Make Your Ordinary Product or Service Stand Out From The Crowd

So, you have a product or service that is the same or very similar to your competitor down the street. Possibly you have a product that has little to no competition but it just doesn’t seem [...]

Spice Up Your Marketing!

Marketing, just like food, needs spicing up. Bland marketing has the same effect on customers as eating a poorly-seasoned meal at a high-end restaurant. They were expecting much more and are [...]

Infographic – How to use LinkedIn for lead generation.

With currently over 350m users worldwide and 15m users in the UK alone, LinkedIn is easily the most popular B2B tool for networking. This handy infographic  was created by Branching Out Europe to [...]

The Time Is… Now!

Mobile internet is now well in excess of desktop use (over 60%). Let’s think about that for a moment… Plus recently, Google changed it’s algorithm to make mobile friendly sites [...]

Why a Small Business Needs a Customer Engagement Strategy

In the early months after a small business is launched some owners have a tendency to place all focus on attracting new customers and give little or no effort into developing customer loyalty. [...]