Your Website – An Investment Or An Expense?

When people think about websites, the first thing that comes to mind is how much they will be spending. But that is just the half-truth. Building a website will cost you money, no doubt. However, [...]

Branding as an Emotional Experience

Have you watched a Coca-Cola ad lately? You probably have – they are everywhere. Maybe you saw animated polar bears sliding through the snow, smiling and sharing a Coke. Maybe it was [...]

Branding, updated