Cultivating emotional engagement in webdesign

Studies show audiences are a lot less likely these day to remember an advertisement or any kind of promotion unless it engages human emotions. We always try and steer our design and clients [...]

Branding as an Emotional Experience

Have you watched a Coca-Cola ad lately? You probably have – they are everywhere. Maybe you saw animated polar bears sliding through the snow, smiling and sharing a Coke. Maybe it was [...]

Branding, updated