5 Reasons to Focus on Mobile Marketing this Year
The use of mobile smart phones has exploded over the last few years and is expected to grow and exceed laptop traffic this year. By ignoring the mobile market, you will be falling behind your competition.
In order to continually create brand awareness and both increase and strengthen your customer base, you need to focus on making your company mobile-friendly. The following 5 reasons why you should being focusing your marketing strategy on mobile phone use.
Mobile phone penetration is incredibly high
It is estimated that around 22 percent of the world’s population will own smart phones. That’s more than the amount of PCs that will be owned by people worldwide. This is an incredibly huge user base to ignore, which means you can’t ignore it!
More consumers use their phones to shop
Roughly 80 percent of all consumers make use of their smart phones in order to shop. They are doing this by doing searches for products and services, doing searches for the best prices that are available and looking online for discounts and coupons all while in the store. Many retailers realize this and are offering consumers in-store coupons and discounts that are aimed at mobile users. For example, you could offer a free product or a coupon to consumers in return for checking into sites such as Foursquare or Facebook while they are in your store.
Most web traffic will originate from mobile phones this year
Experts believe that the majority of web traffic will originate from mobile phones – more than desktops and laptops combined! Part of this is due to the fact that many developing countries now have greater access to more affordable smart phones and data plans. These developing countries also have poor infrastructure, which leads to at home connections being much more expensive and less effective. You would be foolish not to take advantage of the increasing amount of people using the Internet from their phones!
Location based marketing is becoming increasingly more effective
Many companies are finding location based marketing to be an incredibly effective tool. This allows them to target consumers in the area of their physical store location using incentives such as coupons and discounts, thereby drawing in customers in the area who may not have been planning to stop by.
Everyone else is! An estimated 78 percent of retailers planned to invest in a mobile marketing strategy last year
This number is only going to increase in 2014. When so many retailers are jumping on the mobile marketing bandwagon, it would be insane to stay off of it. In fact, not investing in a mobile marketing strategy will result in your company most likely losing business to your competitors.
These are the main 5 reasons why you should make mobile marketing a main element in your company’s marketing strategy for this year. This means making your webpage mobile friendly or changing your site to be responsive so that it is easy for consumers to navigate, as well as focusing marketing efforts on mobile users, whether they are in store, nearby or at home.