But here’s the reality: in a city this competitive, a beautiful website simply isn’t enough anymore.

This guide is for Newcastle business owners, marketing managers, and entrepreneurs looking to choose the right Newcastle based web agency. Choosing the right agency can make the difference between online success and missed opportunities in a competitive market. When you search for a web design company Newcastle in 2026, you’re looking for a partner who can drive leads, boost sales, and build your reputation online. Your website is your digital HQ – working around the clock to attract customers, answer questions, and convert browsers into buyers. Research suggests that around 75% of users judge a business’s credibility based on web design alone, and approximately 28% of local searches lead to a purchase. That’s the power of local visibility done right. Professional website design not only enhances your brand impression but also supports e-commerce success and is tailored to your unique business needs.

Definitions: Key Web Design Terms

• Custom web design: Creating a website uniquely tailored to your brand, rather than using a generic template.
• User experience (UX) and user interface (UI) design: UX and UI are important aspects of effective web design, focusing on how users interact with your site and how it looks and feels.
• Accessibility: Accessibility is a non-negotiable standard in web design by 2026, ensuring your website can be used by everyone, including people with disabilities.

Why Choose a Newcastle-Based Web Design Agency?

Local web agencies understand the North East business landscape and deliver high-quality, scalable websites. Newcastle-based agencies offer face-to-face consultations and can respond quickly to urgent issues. Many web agencies in Newcastle offer custom web design tailored to fit specific brand needs. When choosing a web agency, prioritize partners with a proven track record in SEO-optimised, mobile-first design.

This guide covers everything you need to know: how to evaluate website designers Newcastle, the must-have features for a high-performing site, Newcastle-specific SEO tactics that actually work, realistic pricing expectations, and the key questions every local business should ask before signing anything.

What you’ll gain from choosing the right local agency:

• A website built for your specific Newcastle audience, not a generic template
• Custom web design tailored to your brand is often more effective than using generic templates
• Local SEO foundations that help you appear when customers search nearby
• Ongoing support from a team who understands the North East market
• A genuine business partner invested in your growth
• Cohesive brand identity across digital and print, including a memorable logo that forms the foundation of your branding

Responsive web design is essential as more customers use mobile devices to access websites. Top agencies prioritize user experience (UX), user interface (UI) design, and conversion rate optimization (CRO) to ensure your site is effective and user-friendly.

Before making a decision, always review a web design agency’s portfolio for similar industry work to ensure they have relevant experience and can deliver results for your business. It’s important to look for an extensive portfolio that showcases a broad range of successful projects across different industries and services, including web design, branding, digital marketing, and print.

Introduction to Digital Marketing in the North East

The Digital Marketing Landscape

The North East of England, and Newcastle upon Tyne in particular, has rapidly become a powerhouse for digital innovation. As businesses across the region embrace the digital world, the importance of a well-structured digital marketing strategy has never been greater. In today’s competitive landscape, digital marketing is essential for building brands, connecting with customers, and achieving business goals.

The Role of Web Design in Digital Marketing

Web design is at the heart of any successful digital marketing plan—serving as the foundation for your online presence. Web designers and web developers in Newcastle upon Tyne are at the forefront of creating digital solutions that not only look impressive but also deliver real results. Whether you’re launching a new website project, refreshing your brand identity, or expanding your e-commerce offering, partnering with a digital agency in the North East ensures you have access to a full suite of services. From web design and graphic design to digital marketing and print design, these agencies help businesses develop a consistent, impactful presence across every platform.

Newcastle Agency Advantages

A strategic approach begins with an initial consultation, where your web designers will take the time to understand your business, your target audience, and your objectives. This collaborative process allows for the development of creative solutions tailored to your unique needs—whether that means a mobile-friendly design to reach users on the go, a user-friendly WordPress platform for easy content management, or a robust e-commerce site designed to convert visitors into loyal customers.

Ongoing support is a crucial part of any website project. The digital landscape is constantly evolving, and your site needs to stay secure, up-to-date, and aligned with the latest trends to maintain a lasting impression. A quality web design studio in Newcastle upon Tyne will offer flexible support packages, ensuring your website continues to perform and grow alongside your business.

Print design still plays a vital role in reinforcing your brand identity and maintaining consistency across both digital and offline channels. By integrating print and digital marketing efforts, businesses can create a seamless experience that resonates with customers and sets them apart in the North East market.

Understanding your target audience is key to developing effective digital marketing strategies. Local web designers bring invaluable insight into the Newcastle and wider North East market, helping you connect with customers in a way that feels authentic and relevant. By combining SEO, content creation, social media, and web design Newcastle expertise, your business can achieve greater visibility, drive engagement, and ultimately, reach its growth potential.

When planning your next website project, consider your budget, the functionality you need, and the expertise of the agency you choose. Remember, launching your site is just the beginning—ongoing support and a strategic approach to digital marketing are essential for long-term success.

In a world where first impressions are made online, investing in quality web design and digital solutions is the difference between blending in and standing out. For businesses in Newcastle upon Tyne and across the UK, the right digital agency is your partner in building a brand that connects, creates impact, and achieves lasting growth.

Next, let’s explore what makes Newcastle’s business audience unique and how your website can connect with local customers.

What Makes Newcastle’s Business Audience Unique?

Understanding the Newcastle Audience

Newcastle has a character all its own. Whether you’re trading in Jesmond, running a clinic in Heaton, or serving clients across the city centre, there’s a shared quality among Geordie audiences: they value authenticity, straight talking, and genuine relationships. People here can spot corporate waffle from a mile off.

This matters for your website. Generic messaging that could apply to any city in the UK won’t cut it. Your brand identity needs to feel real. Subtle local references—a well-placed image of the Tyne Bridge, a nod to St James’ Park, or photography that actually shows the Quayside rather than stock images from London—create instant familiarity and trust.

Language nuance plays a role too. The occasional natural use of Geordie phrases (“howay”, “canny”, “reet”) in your copy can build rapport with local customers. But this needs a deft touch—overdoing it or sounding patronising will backfire quickly. Any web design company worth considering should understand this balance instinctively.

Key traits a Newcastle web design agency must understand:

• Community matters: many businesses here rely on reputation, local partnerships, and word of mouth
• Mobile-first behaviour: a significant share of searches for services happen on smartphones while people commute on the Metro or grab a coffee in town
• Authenticity over polish: Newcastle customers prefer honest, helpful content to slick but hollow marketing
• Relationship-driven: websites should showcase local sponsorships, charity work, and collaborations to build trust
• No-nonsense communication: clear navigation, visible contact details, and straightforward service descriptions win

Understanding these local preferences is crucial – next, we’ll explore the essential features every Newcastle business website must have.

The 5 Non-Negotiables of a High-Performing Newcastle Business Website

Key Website Features for Newcastle Businesses

Any serious web design business in Newcastle should deliver these five fundamentals as standard in 2026. Whether you’re running a trade business, professional service, hospitality venue, or e-commerce store, these elements separate sites that generate enquiries from those that simply exist online.

1. Design That Balances Wow-Factor with Usability

First impressions form in around 0.05 seconds. Users in Newcastle will decide quickly whether to trust your business – and whether to stay or bounce. This means your website project needs to balance creative solutions with practical functionality.

Clean, intuitive navigation guides visitors toward action. Menus should be logical, with a visible “Contact” or “Get a Quote” button always within reach. Visual hierarchy matters: your phone number (ideally showing a local 0191 code), enquiry forms, and main services should stand out immediately.

Essential design elements:

• Hero section with genuine local photography, not generic stock images
• Clear service summaries above the fold
• Strong calls-to-action that create impact without overwhelming
• Accessibility basics: good contrast, readable font sizes, proper alt text
• Mobile friendly design that works seamlessly on every device
• User friendly navigation that helps visitors find what they need fast

2. Speed That Keeps Newcastle Users Engaged

Slow websites cost enquiries. Every second of delay increases bounce rates, and Newcastle users—often browsing on the Metro or between meetings—won’t wait around. Aim for sub-2-second load times on key pages.

Technical performance is something your web developers should handle as standard, not as an optional extra. This includes image compression using modern formats like WebP, effective caching, minimised scripts, and quality UK-based hosting.

Practical performance measures to ask about:

• Image optimisation strategy and file formats used
• Content delivery network (CDN) implementation
• Server response times and hosting location
• Regular performance testing using tools like Google PageSpeed Insights
• Mobile performance benchmarks specifically

3. Built-In SEO Foundation (Not an Afterthought)

Every modern website project by a web design company in Newcastle should include SEO foundations from day one. This isn’t an add-on to upsell later—it’s fundamental to whether your site gets found at all.

Technical basics include clean code, logical heading structure (H1 through H3), sensible internal linking, and fast load times that support higher rankings. On-page SEO means naturally incorporating terms like “web design Newcastle”, “website designers Newcastle”, and “Newcastle upon Tyne web development” throughout your content.

Minimum SEO elements any proposal should include:

• Proper title tags and meta descriptions for every page
• Clean URL structures that make sense to users and search engines
• Local business schema markup with your NE postcode and contact details
• Mobile-responsive design (now a ranking factor)
• XML sitemap and basic technical SEO setup
• Integration with Google Search Console and Analytics

4. Clear Paths to Conversion

Every page should gently guide visitors toward a next step – whether that’s calling, filling out a form, booking an appointment, or making a purchase. A website without clear conversion paths is just an expensive online brochure.

Best practices for driving action:

• Fixed header with phone number visible throughout the site
• Clear enquiry forms asking only essential information (name, email, phone, service needed)
• Contextual calls-to-action like “Request a free Newcastle consultation”
• Trust signals: local reviews, testimonials from recognisable Newcastle businesses, partner logos
• Alternative contact methods for those who prefer calling a local 0191 number
• Strategic placement of CTAs based on user behaviour

5. Flexible Content Management You Can Control

By 2026, Newcastle businesses should expect to update key content themselves. You shouldn’t need to contact your developer for every small change—that slows you down and adds unnecessary costs.

The standard solution is a well-built WordPress site or another reputable CMS with custom blocks and flexible editing capabilities. Avoid proprietary systems that lock you in or require specialist knowledge for basic updates.

What to ask regarding CMS access:

• Will I be able to add blog posts and update service pages myself?
• What training is included after launch?
• Is the admin dashboard user friendly for non-technical staff?
• Are there clear page naming conventions and editing workflows?
• What happens if I need help—is ongoing support available?

With these essentials in place, your Newcastle business website will be ready to attract, engage, and convert local customers. Next, let’s look at how design and SEO work together for maximum impact.

The Design + SEO Partnership: Why One Fails Without the Other

A stunning website without SEO is like hosting a party and forgetting to send the invites. You might have the best-looking site in Newcastle, but if nobody can find it, what’s the point?

Design and SEO must be planned together from the start—particularly for competitive Newcastle sectors like legal services, trades, hospitality, and professional services. A serious digital agency includes SEO specialists in planning meetings, not as an afterthought once the site is built.

How good design supports SEO:

• Clean semantic code that search engines can crawl effectively
• Strong user experience that reduces bounce rates (a ranking signal)
• Mobile-friendly layouts that meet Google’s requirements
• Helpful internal navigation that guides both users and search bots
• Fast loading pages that don’t frustrate visitors

How SEO informs design:

• Keyword research reveals what Newcastle users actually type, shaping page structure
• Content strategy determines how many pages you need and what each should cover
• Local SEO considerations influence contact page layout and the need for location pages
• Competitive analysis shows what’s working for other businesses in your sector

Consider a Newcastle plumber: their web designers might create a beautiful homepage, but without SEO informing the structure, they’d miss the opportunity to rank for “emergency plumber Newcastle” or “boiler repair Gateshead”. When design and SEO work together, the site looks professional and gets found.

With a strong design and SEO partnership, your website is set up for long-term success. Now, let’s dive into Newcastle-specific SEO tactics that will help your business stand out in local search.

Newcastle-Specific SEO Tactics Your Website Needs

Winning local search in Newcastle requires targeted tactics beyond generic SEO. These approaches help businesses appear for searches like “web design agency Newcastle”, “Newcastle upon Tyne web development”, and other service-plus-location phrases that drive real enquiries.

Location Pages That Actually Work

Create a dedicated Newcastle page rather than relying on a single generic home or contact page. If you serve surrounding areas like Gateshead, Sunderland, or Durham, consider separate pages for each – but only if you can provide genuine local value on each one.

Content elements for successful location pages:

• Local references: landmarks, nearby areas, NE postcodes
• Real case studies from Newcastle clients
• Services offered specifically to local customers
• Clear response times and coverage areas
• Embedded maps and directions to your office
• Testimonials from recognisable local businesses

Google Business Profile Optimisation

A fully optimised Google Business Profile is vital for local pack visibility. When someone searches “website designers Newcastle”, Google looks at your GBP alongside your website to determine rankings.

Practical setup and optimisation steps:

• Ensure NAP (Name, Address, Phone) matches exactly between GBP and website
• Embed a Google Map of your Newcastle office on the contact page
• Display opening hours that match your GBP listing
• Actively collect reviews from local clients
• Display selected reviews on your website for social proof
• Add photos of your actual team and office, not stock images

Local Schema Markup Done Right

Schema markup is structured data that helps Google understand exactly what your business does and where you operate. It’s technical, but any competent agency should implement this as standard.

What to include in schema for a Newcastle business:

• Organisation and LocalBusiness schema types
• Full address with Newcastle postcode
• Phone number and geo-coordinates
• Service area information
• Opening hours
• Service-specific schema where relevant (e.g., ProfessionalService)
• Consistency with on-page contact details and GBP data

Use testing tools like Google’s Rich Results Test to verify implementation.

Local Content Strategy with a Newcastle Focus

Content marketing isn’t just for large corporations. Blog posts and resources that mention Newcastle business trends, local events, and real client stories build authority and attract local search traffic.

Concrete local content ideas:

• Case studies featuring Newcastle clients (with their permission)
• Guides to doing business in the North East
• Posts covering sector-specific issues relevant to the region
• Coverage of local events, meetups, or business networks you’re involved with
• News about your team’s community involvement or charity partnerships

Naturally target variations like “web design Newcastle” and “Newcastle web designers” in headings and body content—but focus on being genuinely helpful rather than keyword stuffing.

Citations and Local Trust Signals

Consistent listings on reputable UK and Newcastle directories reinforce trust and support local SEO. Think of citations as digital proof that your business exists where you say it does.

Key citation sources and trust signals:

• Core directories: Yell, Thomson Local, Google, Bing Places
• Local chambers and business networks
• Sector-specific directories relevant to your industry
• Logos of Newcastle organisations, universities, or charities you work with
• Testimonials featuring names, job titles, and company names from North East businesses
• Awards or accreditations from recognised local bodies

With these Newcastle-specific SEO tactics, your website will be well-positioned to attract local customers. Next, let’s see how real businesses have succeeded with the help of top Newcastle web design agencies.

Case Studies in Newcastle Web Design Excellence

Strong case studies show what they can actually deliver — beyond nice visuals. They demonstrate problem-solving ability, technical expertise, and measurable business results.

How to Structure a High-Impact Newcastle Case Study

When evaluating agency case studies or creating your own, this structure works:

The Challenge:

• Describe the client’s situation before the new website
• Common issues: outdated non-responsive design, poor search visibility for Newcastle terms, low enquiries despite decent traffic
• Include context about the client’s sector and target audience

The Solution:

• Detail how design, development, and local SEO combined
• Example approaches: mobile-first redesign, dedicated local landing pages, content strategy focused on Newcastle customers
• Mention specific technical improvements made

The Results:

• Provide specific metrics: percentage increase in organic traffic, conversion rate improvements, revenue uplift
• Use realistic timeframes (typically 6-12 months for meaningful SEO gains)
• Include direct quotes from the business owner

Visual elements to include:

• Before/after screenshots showing key improvements
• Mobile vs desktop comparisons
• Short captions explaining what changed and why it mattered

A Quayside restaurant might showcase how a new site increased table bookings by 45%. A Jesmond clinic might demonstrate how local SEO lifted new patient enquiries. A North East manufacturer might highlight how clearer service pages and improved mobile experience drove B2B leads.

Case studies like these help you judge whether an agency can deliver the results you need. Next, let’s look at the red flags to avoid when choosing your Newcastle web design partner.

Red Flags: What to Avoid When Choosing a Newcastle Web Design Company

Not all website designers Newcastle offer the same quality. Spotting warning signs early saves time, money, and considerable frustration down the line.

Warning signs to watch for:

• Template factories: Agencies churning out nearly identical sites for every client, with minimal customisation and weak performance
• No SEO knowledge: Beautiful designs that never rank because nobody considered search from the start
• Hidden costs: Unclear quotes that don’t mention hosting, maintenance, content creation, or post-launch support
• Lack of local understanding: Web designers that cannot name Newcastle suburbs, industries, or audiences they’ve worked with
• Poor communication: Slow replies, vague timelines, no clear project management or dedicated point of contact
• No post-launch support: You’re on your own once the site goes live, with no training or ongoing help available
• Locked-in systems: Proprietary platforms that make it difficult to move to another provider later

Ask for clarity on all costs upfront. A reputable agency will provide a detailed breakdown covering the entire process from initial consultation through launch and beyond.

Now that you know what to avoid, let’s review the essential questions to ask before hiring a Newcastle web design firm.

The 10 Questions Every Newcastle Business Should Ask Before Hiring

Use this checklist when shortlisting any web design studio in Newcastle. Look for clear, confident answers backed by examples—not vague promises or jargon.

1. Can you show me Newcastle-based websites you’ve designed recently?
2. How do you research and understand my specific Newcastle audience?
3. How will you optimise my site for local search from day one?
4. Will I be able to update content myself, and what training do you provide?
5. What’s your approach to responsive, mobile-first design?
6. How do you measure success beyond “it looks good”?
7. What ongoing support and maintenance options do you offer after launch?
8. Who creates the content and imagery—you, me, or a mix?
9. What is the typical project timeline for a business like mine?
10. Can I speak directly with past Newcastle clients for references?

The best agencies will welcome these questions and have ready answers with portfolio examples to back them up.

With these questions in hand, you’re ready to make an informed decision. Next, let’s talk about what you should expect to invest in a Newcastle web design project.

Investment: What Should Newcastle Businesses Expect to Pay?

Web design is an investment tied to revenue and lead generation, not just a line-item cost. The right site pays for itself through increased enquiries, better conversion rates, and improved local visibility.

Entry-level (£1,500–£3,500):

• Suitable for small businesses needing a quality template-based or simple brochure site
• Basic local SEO setup included
• Typically 3-5 pages
• Limited customisation but functional

Mid-range (£3,500–£8,000):

• Custom web design tailored to your brand
• Solid SEO foundation built in from the start
• 5-15 pages with flexible functionality
• Suitable for most established Newcastle SMEs
• Training and basic ongoing support included

Premium (£8,000–£20,000+):

• Complex builds: e-commerce, booking systems, CRM integrations
• Ongoing strategy and optimisation
• Advanced functionality and custom development
• Comprehensive digital marketing integration
• Dedicated account management

The cheapest option often sacrifices performance, SEO foundations, or support. But the most expensive isn’t always necessary for smaller firms with straightforward needs. Match your budget to your business goals and growth plans.

With a clear understanding of investment, you’re ready to take the next step. Let’s wrap up with how to get started with your Newcastle web design partner.

Conclusion: Your Newcastle Web Design Partner Awaits

The right web design agency in Newcastle combines creativity with technical expertise and genuine local understanding. They build websites that don’t just look impressive—they work hard to achieve your business goals, day and night.

Your website can become your most powerful sales tool. It can connect you with customers actively searching for what you offer, build trust before you’ve even spoken, and create a lasting impression that sets you apart from competitors across the North East.

In 2026, design, development, and local SEO must work together. The agencies that understand this — and understand Newcastle — are the ones worth partnering with. In a city as dynamic as Newcastle, your online presence should match your ambition.

Some Notable Agencies (in no particualar order);

Urban River

Location: Studio 206, The Quadrus Centre, Boldon Business Park, Tyne and Wear
Founded: 2002
Core Specialism: SEO-driven content and social media marketing integration

Urban River is a customer-focused marketing and digital agency delivering “proper tangible results” since 2002 . They bring over 50 years of combined experience helping businesses understand how to market themselves and improve their overall presence both on and offline . Their approach integrates search engine optimisation with content strategy and social media, ensuring all digital channels work together cohesively. They pride themselves on treating clients as an extension of their own company, with some relationships lasting over 16 years .

Notable Strengths:

• SEO-driven content and social media marketing integration

• 23+ years in business with long-standing client relationships

• Full-service capability: web design, e-commerce, branding, and digital marketing

• All design and build completed in-house

• Team of 2-10 employees offering personal service

Best For: Businesses wanting an integrated approach where SEO, content, and social media work together as one cohesive strategy.

Noise Creative

Founded: Approximately 2015 (founded by Adam, 10+ years industry experience)
Location: Newcastle upon Tyne
Core Specialism: Web design with integrated digital marketing and SEO

Noise Creative is a digital marketing and web design agency founded by Adam, who brings over a decade of experience working with clients globally, from Newcastle to China . The agency specializes in crafting user-friendly, mobile-optimized websites that are built with search engines in mind from day one .

Notable Strengths:

• One year of post-launch support included (technical assistance, content edits, performance checks)

• Data-driven approach to paid social, Google Ads, and marketing funnels

• 5-star rating across 25+ reviews

• Strong client testimonials citing rapid results (e.g., Vane Gallery saw online store growth “skyrocket” in under a month)

Best For: Small to medium businesses, artists, galleries, and startups wanting a highly personalised service with ongoing support.

Exaltis Solutions

Location: Newcastle upon Tyne
Core Specialism: Web design + specialist SEO audits and implementation

Exaltis Solutions is led by Elaine, a developer described by clients as “a whizz at SEO” who combines technical skill with a deep understanding of brand and audience . The agency offers online appointments and onsite services, making them accessible for local Newcastle businesses .

Notable Strengths:

• Highly rated for detailed SEO audits identifying technical issues, slow loading speeds, broken links, and duplicate content

• Clients praise the “seamless and professional” website design process

• Identifies as women-owned

• Strong reputation for customer service and going “above and beyond”

Best For: Businesses needing both a new website and a thorough SEO health check, particularly those with existing sites underperforming in search.

Forge Beyond

Founded: March 2023
Location: 3 College St, Newcastle upon Tyne, NE1 8JG
Core Specialism: Bespoke web design + SEO + WordPress hosting

Forge Beyond is a newer addition to the Newcastle digital scene, incorporated in 2023, offering bespoke web design with integrated SEO services . They position themselves around “incredible 5* support” and market-leading WordPress hosting, suggesting a focus on long-term client relationships rather than one-off projects .

Notable Strengths:

• Pay monthly service options available

• Emphasis on ongoing support and hosting quality

• Small, agile team (micro business) offering personalised attention

Best For: Businesses seeking a modern, flexible payment structure and ongoing technical support alongside their design and SEO.

WebsiteSpot

Founded: 2023
Location: Newcastle Upon Tyne, England
Core Specialism: Web design + strategic SEO growth + website maintenance

WebsiteSpot brings over 10 years of combined experience to their 2023-founded agency, specialising in “visually stunning website designs, optimized for speed, security, and high conversion rates” . Their approach combines design with strategic SEO growth and meticulous maintenance .

Notable Strengths:

• Team of 2–10 employees offering comprehensive digital solutions

• Philosophy of simplicity, continuous improvement, and customer-centric approach

• Focus on digital transformation and long-term partnership

Best For: Businesses wanting a partner for the entire digital journey—from initial design through ongoing SEO and maintenance.

Mediaworks

Founded: Established player in Newcastle market
Core Specialism: Enterprise SEO, content marketing, and digital PR

Mediaworks is consistently recognised as one of Newcastle’s leading digital agencies, with particular strength in enterprise-level SEO and content marketing . They combine technical SEO expertise with digital PR capabilities, making them a strong contender for larger organisations.

Notable Strengths:

• Enterprise-scale experience

• Integrated content marketing and digital PR

• Strong track record in competitive sectors

Best For: Larger organisations, regional or national brands requiring sophisticated SEO and content strategies at scale.

Glass Digital

Core Specialism: Transparent, ethical SEO focused on ROI

Glass Digital has built a reputation in Newcastle for taking a transparent, ethical approach to SEO with a sharp focus on return on investment . They’re known for clear communication and measurable results.

Notable Strengths:

• ROI-focused methodology

• Ethical, white-hat SEO practices

• Transparent reporting and communication

Best For: Businesses tired of opaque SEO agencies who want clear visibility into what’s being delivered and what results they’re getting.

Blueclaw

Core Specialism: eCommerce SEO and data-driven digital campaigns

Blueclaw specialises in eCommerce SEO, making them a go-to for Newcastle businesses selling products online . Their data-driven approach to digital campaigns ensures decisions are based on evidence rather than guesswork.

Notable Strengths:

• eCommerce specialism

• Data-driven methodology

• Strong track record with online retailers

Best For: eCommerce businesses, retailers, and product-based companies needing specialised SEO for online stores.

ROAR Digital Marketing

Core Specialism: Results-oriented SEO for local businesses

ROAR Digital Marketing focuses on delivering tangible results for local Newcastle businesses . Their understanding of the local market and regional search behaviour makes them particularly effective for companies serving the North East.

Notable Strengths:

• Local market expertise

• Results-oriented approach

• Strong fit for regional businesses

Best For: Local Newcastle businesses, professional services, and companies whose primary audience is in the North East.

Digital Ethos

Core Specialism: Strategic SEO for startups and established brands

Digital Ethos provides strategic SEO services tailored to both emerging startups and established brands . Their approach recognises that different business stages require different SEO strategies.

Notable Strengths:

• Versatile across business sizes and stages

• Strategic, customised approach

• Strong understanding of varied market needs

Best For: Both ambitious startups ready to scale and established brands needing to refresh their digital presence.

JUMP

Location: Milburn House, Dean Street, Newcastle upon Tyne
Founded: 2007 (company incorporated)
Core Specialism: Link-building and search visibility specialists

JUMP is a creative agency based in Newcastle providing design and digital solutions, with particular focus on helping businesses improve their search visibility through strategic link-building and SEO copywriting . Their services span branding, animation, website design, web development, and campaign management, with SEO and copywriting positioned as core offerings alongside e-commerce solutions and social media management . They operate as a medium-sized agency with a team of 19 employees and have a presence across multiple UK locations including Newcastle, London, Leeds, and Edinburgh .

Notable Strengths:

• Specialises in link-building and search visibility improvement

• 18 years of agency experience (established 2007)

• Full creative agency capability (branding, animation, campaign management)

• Multi-location presence with national reach

• Active social media following (2,281+ followers)

Best For: Businesses needing dedicated link-building campaigns and improved search visibility, particularly those wanting creative agency support alongside SEO.

White Room Web Design

Location: 116 Quayside, Rotterdam House, Newcastle upon Tyne
Founded: 1999
Core Specialism: Strategic web design with integrated online marketing

White Room is a long-established Newcastle web design agency operating since 1999 with thousands of happy clients and successful projects to their name . They build strategically designed brands and market them online to sell services or products to a digitally driven world. Positioned as a full-service agency, they craft considered, beautiful online experiences that speak directly to customers and deliver marketing that produces a high return on investment . Their 24/7 availability and central Quayside location make them an accessible partner for Newcastle businesses.

Notable Strengths:

• Established 1999 with 1,000s of clients over 27+ years

• Full-service agency from brand strategy through to ongoing marketing

• Beautiful, considered design with commercial intent

• Central Newcastle location at Rotterdam House, Quayside

• Open 24/7 for client accessibility

Best For: Businesses seeking an established, trusted partner with decades of Newcastle experience and a portfolio of thousands of successful projects.

Sleeky Web Design & Print Ltd

Location: Central Lofts, 5 Waterloo Street, Newcastle upon Tyne
Founded: 2011 (company incorporated)
Core Specialism: North East based creative agency with integrated printing services

Sleeky is a North East based digital agency providing web design and digital marketing services with an emphasis on mobile-friendly, custom websites . Established in 2005 as a brand and incorporated in 2011, they offer a comprehensive service package spanning SEO, branding, web design, graphic design, digital marketing, e-commerce solutions, and social media management—uniquely combined with in-house printing services . With a team of 5 employees and micro-company agility, they provide personal service while maintaining full creative capability .

Notable Strengths:

• North East based creative agency with web and print capabilities

• Mobile-first, custom web design focus

• Integrated printing services (unique differentiator)

• 14+ years of agency experience (since 2011 incorporation)

• Central Newcastle location at Waterloo Street

Best For: Businesses wanting a single creative partner for both digital presence and print collateral, ensuring consistent branding across all channels.

EDOT3

Founded: 2007
Location: 63 Westgate Road, Newcastle upon Tyne
Core Specialism: High-conversion web design integrated with organic, PR and AI-ready SEO strategy

EDOT3 is a creative digital agency helping clients Find, Engage, Convince & Convert their target audiences. With a founding date of 2007, they bring nearly two decades of experience to the Newcastle market . Their approach combines responsive web design with search engine optimisation, branding, content management, and eCommerce—all built around driving measurable business outcomes rather than just aesthetic appeal .

Notable Strengths:

• Integrated design + SEO from project inception (not bolt-on)

• Experience across multiple disciplines (branding, content, eCommerce)

• Focus on conversion, not just traffic

• Central Newcastle location with long-standing market presence

Best For: Businesses seeking a strategic partner who understands both the creative and technical sides of digital growth, with particular strength in SEO that prepares clients for AI-driven search.

The post Web Design Agency Newcastle: A Guide to Choosing in 2026 appeared first on Web Design Newcastle, Digital Design Agency Newcastle upon Tyne. NE1 1SG. UK.

When spending on a website, spend because you see it as a medium to get more business back, not because it’s just an expense you cannot avoid.

Treating your website like an expense makes it difficult to get the best out of it and it drains you with little to show for it.

Conversely, treating your website as an investment helps you measure the returns. When you compare the returns to the costs, it tells you how much of a sound business move you have made.

Why do you need a website?

Perhaps, we should talk about the importance of a website to help see why it is an investment. A website is not just a necessity – which is what many business owners see it as. Instead, they are essential tools in attracting more customers and leads in from further afield. Websites take your brand message and offer closer to these people in the comfort of their homes. They see you, what you do, and how you can help them.

In simple words, we can call your website a mix of a shop window, marketing platform, customer service outlet, and your PR medium. Yes, your website is that important. Let’s discuss some specific uses of a website.

It helps to generate leads and sales.

If you are wondering why you need a website, consider it a proven means of generating inquiries, leads, and sales. How? Below are proven ways your website can deliver these for your business:

• The live chat feature on your website is an avenue to engage site visitors or customers.
• Your website is an avenue to offer great content for free or in exchange for the details of your site visitors.
• Visitors and potential customers can make inquiries directly from your website.
• Visitors and potential customers can place an order for your products or services from your website.

You can push these leads and sales into your CRM system to create excellent sales funnels.

New or existing customers can easily access and purchase your products or services from your website. This is why you should build a simple and user-friendly website that gets the job done with no fuss. For best results, create an online checkout, or introduce a contact form. Whichever method you prefer, ensure that it helps clients to complete transactions conveniently whenever and wherever.

The ideal business website must have a good user interface (UI), easy-to-read and comprehend copy, and straightforward navigation that makes it easy for visitors to use your website. Note that visitors are easily discouraged by a complicated website, which may push them to your competitors.

It helps to reach a wider audience.

There is a limit to how far you can reach through traditional advertisement methods, including print and local adverts and media. But with a business website, you can reach a wider audience faster and easier.

You can leverage the global reach of search engines, social media, emails, and online paid advertisements to get your brand messages and offers to the face of the right people. With more people learning about your business and how it can help them, you are positioned to attract more clients.

Note that this does not come easily or automatically; you may need to put in some work.

It helps to serve people exactly what they need.

Often, the purchasing decision of customers is made after researching briefly or extensively on the products or services. What better way to provide your potential clients with this vital information than your business website?

You can convince them they are making an informed decision by helping them learn more about what you offer and how it can help them. Rather than just push them through a sales funnel, help them understand why they need your services and provide answers to all questions they might have, even before they ask them.

Customers are easily swayed by a brand’s efforts at helping them find what they are looking for.

It helps to build your brand.

Another way your website helps is in brand building. Your website provides you with a great opportunity to talk more about yourself and what to do. You can leverage this complete freedom of expression to build your brand.

A responsive, content-rich, and easy-to-use website will reflect greatly on your brand and business. It portrays your brand as one that cares for its customers. The compelling copy echoes your brand ideals and helps your clients see you the way you want to be seen.

Building a brand website is a continuous process.

Building a good website is half the job – the other half is putting in the time, effort, and money to get the best out of it. You cannot continue to reduce the cost of your website and expect it to bring in more businesses. Your website is an important segment of your business, helping you reach a wider audience than your physical office or store does.

So, you must respect your website and always work hard to keep it in the best shape. You will always find things you can improve on to improve the returns and make your investment more worthwhile in the long run. Remember, like any other investment, what you put into your website determines what you get out of it.

Finally…

There is a lot you can do with your website. The multifaceted nature of this important business platform makes it a crucial part of everything – marketing, branding, customer service, sales, and more. Therefore, you should treat your website as an investment in money and time, and then work hard to see maximum outputs in terms of increased leads, sales, and more loyal customers.

Put your all into it – it’s the only way to get unlimited rewards.

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Check out; automotive marketing strategy : 12 Ways to Highlight Your Car Selling Offerings

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But achieving this feat is increasingly difficult, considering everyone wants the same spot. While everyone cannot be at the top, getting the basics right will improve your chances of landing the prize.

So, in this piece, we will be discussing the pitfalls you should avoid in your quest to rise through the ranks.

Having no sitemap.

Let’s describe what a sitemap is – it is an XML file that feeds data to search engines. What type of data? The sitemap provides data about the most important pages of the website. These may include the date of the last update and what a page has over the others.

With this information, the spider is better positioned to crawl the site more efficiently and accurately. Note that having a sitemap does not automatically translate to search engine success; it is one of those little moves that can better your chances.

Unsuccessful canonical domain check.

Your domain may fail a canonical check if your homepage can be accessed via multiple URLs. As harmless as it may appear, different URLs loading the same content is an issue. This leads to the division of inbound like equity, which depletes the SEO value of the website.

When this happens, configure the 301 redirects to redirect the duplicate pages to a single location or fix the canonical tags.

Slow load times.

When Google announced its decision to consider the loading times of a website as part of its algorithm in 2010, it forces websites to work on reducing their loading times both on desktop and mobile.

Not sure what your site’s load time is? Use the PageSpeed Insights tool from Google or any other page analysis tool to estimate your site’s load time. If the analysis confirms that your website has a slow process speed, you should make some changes.

First, remove render-blocking JavaScript and CSS above-the-fold. You should also implement browser caching and optimize images. You should also enable compression and minifying HTML, CSS, and JavaScript.

Not having header tags.

The importance of header tags cannot be overemphasized. The structure it brings into the mix makes it easier for search engines to understand the important parts. The header tags also help in prioritizing the content on a page for correct and effective uses.

When using header tags, adopt a unique main tag that clearly states the page’s purpose using the main keywords. Consider using tags where applicable in your subheadings.

Having no image description.

Using the right image is half the job; the other half is adding the proper image description. Your image description should be a descriptive and relevant text. You can have it as an Alt attribute.

Image descriptions help search engines to understand your images. When adding descriptions to your images, make them clear, concise, relevant, and keyword-rich.

Having inadequate metadata.

Your SEO success still largely depends on your metadata, especially title tags. Your title tag is the first line of text a user sees about your website on the search result page.

For best results, keep your title tags brief – not more than 70 characters – and use the relevant keywords. Alongside title tags, you should also focus on meta descriptions. It is your best chance of convincing the user to click through to your page.

Your meta descriptions should appear like a copy. You can easily add and edit your meta descriptions if you are using a CMS system.

Keyword spamming.

It is not enough to research and identify the right keywords. You must also use them correctly. Copywriters must understand the need to balance the use of target keywords naturally in a page’s body.

Using the keywords excessively and unnaturally will put your SEO score at risk. The search engine will struggle to identify what to rank for. Instead, use selected variations of the keywords of the page. While using keywords to impress Google, do not confuse your readers.

You must satisfy your readers and Google spiders.

Duplicating content.

It is common to see duplicate pages within the same website, especially on larger eCommerce websites. This can be counterproductive. For instance, applying filters to product listings on eCommerce websites may lead to duplication. Likewise, having several slight variations on a product on the same website can lead to duplication.

To fix this, use a canonical tag. Canonical tags help to identify duplicate pages by linking them with the corresponding main pages so that a single page gets all the SEO values.

Not naming links correctly.

When you add links to your page, you do so via anchor texts – the text’s clickable part. Now, when the search engine spider crawls your website, one of the reasons is to assess the relevance of any associated page.

It is easier to use random anchor texts like ‘follow this link’ when linking external pages. But this will not do any good for your SEO efforts. Instead, use anchor texts containing relevant keywords that you want your page to rank for.

More importantly, avoid over-optimizing your anchor texts – it can be counterproductive.

In Conclusion

The mistakes we have discussed above, if fixed, will definitely help your online marketing efforts and improve your overall results. But more importantly, it will contribute more to your revenue.

Understandably, it may seem like a lot of work. However, start with one or two and add more gradually until you have ticked the boxes. If you ever encounter a hitch while at it, feel free to contact professionals for help.

You can reach us via (insert email), we will be delighted to help you get the best out of your digital marketing efforts.

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Article by EDOT3 SEO Agency Newcastle

The post Onsite SEO: Mistakes to Avoid! appeared first on Web Design Newcastle, Digital Design Agency Newcastle upon Tyne. NE1 1SG. UK.

We always try and steer our design and clients toward design and marketing strategy that engages with emotion with the integrity to build trust, to convince and convert.

Source: Mixed Feelings – How To Cultivate Emotional Engagement In Web Design

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High bounce rates will not only harm your search engine rankings, they’ll also decrease sales, no matter how much traffic you’re driving to your site. Here are seven of the most common mistakes you can avoid, so you can optimize your website and convert more visitors into customers.

Pop-Ups
Many business websites have pop-ups that appear on the homepage. Although they can generate extra revenue from third parties, they interrupt the user experience and they’re just plain annoying, even if they’re promoting your own business.

The alternative: Promote your products and services first and foremost using above-the-fold clear call-to-action buttons. It’s the best way to drive sales or subscriptions. Avoid using third-party adverts as another income source; they detract from your website’s ultimate purpose. If you have to show them, use side banner ads.

Stock Photos
If you want to boost your credibility and increase conversions, stock photos are a bad choice. Smiling people sitting around a desk or in front of a computer screen say nothing about your unique business. In fact, they make you look like a second-rate company.

The alternative: Show your real business. Use actual photos of your team members, products, and even your customers. It will go a long way to building your credibility.

Long Forms
When a visitor is almost ready to sign up to your newsletter or ask for more details using a form, the last thing you want to do is make the process complicated. Long forms with numerous fields are sure to increase your bounce rates.

The alternative. Simplify your forms. If possible, only ask for a name, email, and password. You can always ask for more information later on. For lead generation purposes, sometimes it pays to ask for more information, but generally speaking, make forms quick and pain-free.

Too Many Options
Many business websites are difficult to understand from the get-go. Giving users too many options is just confusing – especially for novices. Too many links and large menus will scare people away.

The alternative. Consider your site from the perspective of a first-time user. Clear and simple navigation will not only improve the look of your site, but also make it easier for people to understand your business and find what they’re looking for.

Website Copy Doesn’t Match Ad Copy
There’s nothing more frustrating than clicking on an advert from search engine results pages, and then landing on a page that has nothing to do with the advert. It sounds like common sense, but many businesses lose track of their ads and forget to update pages and links.

The alternative: If you run a Google Ad promoting a 40 percent discount, make sure your landing page shows the same offer. Check that all your ads are linked to relevant landing pages.

It’s Not Immediately Clear What You Do
Have you ever visited a company’s homepage and after a few seconds, you’re still not sure what they’re offering? There’s no tagline, no video, and no clear call-to-action above the fold. This is one of the major reasons for website abandonment and it can fixed in no time.

The alternative. Include a clear and concise tagline above the fold that explains in simple terms your unique value proposition. Alternatively, insert a short video that does the same. Put simply, make it clear what you do, how your audience will benefit, and what makes you better than the competition.

Slow Load Times
You can have the most attractive website in the world, but if your website doesn’t load within a few seconds, visitors will click away and look elsewhere. Studies have also shown that users who consider a website “slow” will look at fewer pages. That’s less opportunities to close a sale.

The alternative: Use the PageSpeed Insights Tool from Google to check your site speed and implement its recommendations. Make sure your web hosting provider can optimize your site for speed and can meet the demands during peak traffic times. If not, look for an alternative provider.

The Bottom Line
While these suggestions only skim the surface, they’re a good place to start and will help you avoid the most common errors in the field of usability. Ultimately, your website must address the needs of your ideal customer and support your business goals. When you get your website design right, you’ll give users a better experience, keep them on your site for longer, and hopefully boost sales.

The post Losing Website Visitors? Avoid These Seven Major Pitfalls to Boost Engagement appeared first on Web Design Newcastle, Digital Design Agency Newcastle upon Tyne. NE1 1SG. UK.

Let’s think about that for a moment…

Plus recently, Google changed it’s algorithm to make mobile friendly sites appear higher in searches and those that aren’t lower (and certainly not on first page results).

Now let’s ponder both of these facts for a moment.

Ok so the conclusion I come to, I’m sure you will agree is that this year really is the time to get a site that is responsive to mobile devices (if you have one already feel free to stop reading!).

In case you don’t know, ‘a responsive website’ isn’t one that answers you back each time you visit it.

What we mean when we use the term ‘responsive’ is a site that changes its appearance and layout according to the users’ device. The days of desktop users dominating the virtual world are pretty much over. Today, laptops, tablets and mobile devices dominate. Screen sizes and design requirements come in all shapes and sizes and responsive design allows your site to detect the device and present the most ‘user-friendly’ layout.

A responsive website is one that looks good across all devices and keeps its’ visitors happy! So what are the benefits of responsive design to you and your company?

•    More Search Traffic – Google announce a mobile specific update to its algorithm in April 2015. While many suspected mobile friendly sites were already being favoured in SERPS – the update made it official; if your website isn’t mobile-friendly it won’t show in mobile search results. Ooch!
•    Social Traffic – Content from a responsive site can be easily shared when a website visitor decides to tell their friends about your product or service. This in turn can result in better SEO as Google values user experience as a ranking factor. Shares, comments, likes and time on page all play a part in ranking your website ahead of the competition.
•    Better Brand Awareness – Your site will be seen across all devices, creating greater exposure and an ongoing increase in brand awareness. Don’t let your competitors get ahead of you because their site can be seen across all devices and yours cannot!
•    Happy Customers – let’s face it, there’s nothing worse than a site that doesn’t display correctly. It’s frustrating for people to have to scroll and all directions to read your content. The reality is that most won’t. They’ll simply click away and find a site that’s easy to use.
•    Increased Sales – more traffic will result in more sales. It’s that simple! (well, not quite).

Sales are becoming harder and harder to make online. We know from research carried out in recent years, that customers don’t buy from the first exposure. They look for social proof and validation. They research the company and look for reviews before making a purchase. They look for every reason NOT to buy from you before they will spend a single penny with your company.

Don’t give them an excuse. The time is NOW for a responsive website and you should view it as a solid future-proof marketing investment. Otherwise the reality is every month that passes entails lost opportunities, and your competition will more than likely be getting well ahead of you…

Further reading:

Why responsive:
http://www.forbes.com/sites/joshsteimle/2013/11/08/why-your-business-needs-a-responsive-website-before-2014/

Google mobile ranking:
http://searchengineland.com/google-search-algorithm-adds-mobile-friendly-factors-app-indexing-ranking-215573

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We are moved to speculate what’s coming up for the rest of 2015, especially with the growing number of devices used to access the web on a daily basis, most web designers need to keep modifying their workflow in order to meet up with the vibrant changes that keep occurring in web design. To determine what trends will flourish in the year 2015, we have put together some of the most notable changes and improvements to be made this year.

Images and Videos

In the past, web masters avoided making use of large images on their webpages, they forget the fact that pictures are a wonderful tool that most web users find very appealing, and they convey a sense of cleanliness on the web page as well as quality services. They are also a lot more entertaining and captivating than just plain words on a page, thus the saying “a single picture is better than a thousand words”

Pictures are now being used by web designers to direct people to selected sections that contain more information on web pages. When web users see images that points to a particular direction, they are definitely inclined to check the information’s that such pictures where referring to, whether it is a section of important information, or a call to action. Videos has also become very important, because they are quick to provide web users with lots of information, the moving pictures and audio provides all that your business has to offer. Web users are definitely going to enjoy looking at pictures and watching videos than just reading plain texts.

Responsiveness.

With the technological explosions and a lot of devices (smart phones, phablets, tablets, monitors and large screen TVs) which are being used to access the web, since they all have varying screen sizes, web masters now have to make sure that they tailor their webpages to ensure that all web users can surf the web comfortably, regardless of the screen size or type of device.

A website lacking a responsive layout or structure demands that the user puts in extra effort to pull and drag when trying to view the contents of the site. This puts you at a serious risk of not getting potential leads since viewers wouldn’t want to hassle themselves just to see what it contains. While a responsive webpage ensures that the contents of your webpages shrinks, expands, shifts and moves to fit the screen of whatever device is being used to access the website. This allows users to easily navigate your web pages and go through the contents without any stress and from any device. Thus increasing the chances of the webmaster of getting leads and conversions.

Parallax Scrolling

This became common early in 2014, and was embraced by most web masters, and it is now being used in more web pages than the previous year. This unique feature gives flexibility to web pages that are not just pleasant to users; they are also convenient and very effective. Parallax Scrolling are great for handling single paged websites and storytelling sites, and we’ll definitely be seeing more of this in the year 2015.

Card Designs

Web designers now make use of a method in displaying information in such a way that users find very appealing. The webpage is segmented into card-like structures, with each card containing a different and attractive image or text. That describes what the card links to. And when a desired card is selected, it takes the user away from the homepage and into a page containing the desired information.

When creating such card structures, a simple layout that has large and very attractive pictures that catches the eye, and pulls the user to your page. Webmasters need to create suitable cards that provide the exact information needed to successfully provide the much needed results.

Flat Backgrounds

In the past, web designers made use of complex intricate designs on their webpages, but they had very poor returns in investments. This is because users find such sites to be messy and unkempt, and feel that it would take extra time and a lot more effort to find exactly what they are looking for. So they tend to look elsewhere at simpler sites that make use of one dimensional design. A flat design with attractive colors and prominent information are usually more attractive to web users and provide potential leads and conversions to web users. And as a result of its effectiveness, it is definitely going to be used a whole lot more in 2015.

Web graphics

Humans are always attracted to what they can see, and tend to grasp information a lot faster when it is presented in graphics. The use of info graphics has been used to portray large amounts of information that could easily be remembered. Thus the new trend called the web graphics, which is basically the same with info graphics, but has some added features that allows web users to interact with the web information. Unlike the info graphics, web graphics are far more appealing and increases the retention of users at a significantly higher level.

Webgraphics is definitely going to be part of the 2015 trends, with more web users demanding for it. This is sure to make web graphics become a lot more popular than it was in 2014.

Less Clicking, More Scrolling…

Since more and more web users access the web through smartphones, the need to create a site that can easily be navigated from such phones definitely creates a good impression. Rather than make users push buttons on small screens, web designers have found a more effective way of structuring their web pages to just scroll through the information, without having to click on any button. So instead of tapping delicately on buttons, viewers can comfortably scroll through the desired information, putting up desired information at the top of your homepage, while making the rest of the information very easy to access will definitely bring in more viewers and more conversions.

SEO in 2015

If 2014 is any indication, then web design and SEO techniques are going to only become more important in 2015, as more people look to the virtual world for their various needs and wants.
Same old, same old The core concepts of website design and SEO strategy are unlikely to change much in the coming year; as with most products and services, quality is a standard that never goes out of style. For the website owner, this means:

Top-notch, frequently updated, and relevant content remains one of the best ways to keep old visitors coming back and attract new ones. Obviously, running a website can be quite a chore, so if you find that content creation is too much for you, consider hiring a writer or teams of writers to do so for you. There are plenty of freelancers who specialize in doing just that and for very reasonable prices.

• User-centric website design is a necessity. A site that makes the user experience (or UX, for short) its number one priority will ultimately see much more success than a similar site with a less user-friendly design. Creating such a site encompasses a wide varieties of factors, including, but definitely not limited to, choosing a colour scheme that is visually appealing and easy-to-read and that does not assault the eye (like a retina-scarring neon orange background with lemon-yellow lettering), setting up multiple pages for specific subjects, all easily accessible with clear navigational controls, using the F-pattern for your design (for more on this, check out the information in this tutorial), and laying out your content in such a way that is easy on the eyes (such as breaking up large blocks of content and using contrasting colours, like black and white, for text). For more information on how to make your website design user-friendly, there are a number of tutorials available, all of which can be found using Google.
• The quality of your link profile remains an important factor in determining your search engine results ranking. Kick off the new year by evaluating its present state and then design a plan to improve it through link-earning (as opposed to link-buying and other “unnatural” link-building practices that will only eventually land you in trouble.)
• White hat SEO practices remain supreme. Yes, they may take a little longer to show results than their black hat counterparts, the latter will get you penalized by that Almighty Overlord of Search Engines, Google, while the former will help your website succeed.
• Site speed is still important. Always remember that most internet users have the attention span of a hyperactive 5-year old and the “give it to me now” mentality of a 2-year old. Sites that take more than a few seconds to load will have most users hitting the “back” button

Factors of Growing Importance
SEO and website design in 2015 will still see some important changes, though much of the fundamentals will remain the same.

Mobile-friendly pages are more important than ever. If you do not have a website that is optimized for use on mobile devices, creating one that is geared for mobile users should probably be your first priority. The amount of mobile traffic is only growing and the best way to lose out on the business of mobile users is to have a site that is inconvenient or even impossible to use on their devices. In fact, Google has recently added a “mobile-friendly” label to their search engine results list so that mobile users can skip right to the sites that are easily viewed on their devices, rather than slogging through sites that are poorly-designed for mobile technology. Are you wondering what makes a site a mobile-friendly? Google uses the following as criteria:

• Text can be easily read without zooming in and out.
• Links and interactive objects are large enough and spaced far enough apart so that they can be tapped accurately. This is in contrast to those sites that, on mobile, make their tap-able content so small and scrunched together that anyone with fingers larger than that of a toddler will find themselves repeatedly hitting the wrong link on accident.
• Content automatically sizes itself to the dimensions of the screen on which it is viewed, eliminating the need for horizontal scrolling
• The site does not use software that cannot be used on most mobile devices—Flash is an example of an incompatible piece of software.
• There is likely to be a decrease in the importance of keywords. In the past, SEO tactics have emphasized the use of keywords to increase one’s visibility on search results. In 2015, SEO techniques will have to adapt to semantic search-based algorithms, which means that no longer will Google be looking for individual keywords within a query, but taking into account each word and the overall meaning of the phrase searched. Additionally, Google will take into account plurals and synonyms of words when looking for pages relevant to the search query. Conversational keywords, longtail keywords, and LSI keywords should all be explored as means of increasing your online visibility.
• Because social media sites, such as Facebook, are high-authority sites, your business’s Facebook, Twitter, or Google+ page may actually rank higher than your business’s actual site. The continued, even growing, popularity of these sites means that creating an impressive social media profile is more important than ever.

Brand visibility across a multitude of platforms and on a variety of different outlets will become increasingly important to SEO strategy as the virtual world is accessed through a myriad of ways and information is gathered from a plethora of sources. It is important to have a representation of your company in every corner of digital space if you truly wish to  grow your customer base.

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DRAW (Durham Recovery and Wellbeing) Branding

Durham Voices of Recovery (Quire)

Recovery Durham

Re-Vive festival

Poster

Stage Banner

Leaflets

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tlaacademy.co.uk

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VISIT http://tlaacademy.com

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cel36.com

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VISIT CEL36.COM

loveandliesmusic.co.uk

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VISIT LOVEANDLIESMUSIC.CO.UK

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