The number of visitors coming into your site, while giving you some understanding of your site’s popularity, it is irrelevant to the site’s health. Is your site actually being enjoyed by visitors? Or do they leave without reading the content completely, or if they read it, only to never come back again? This data can be quantified using terms like retention, engagement and bounce rates. You need to weed out those who never return, those who accidentally landed on your site and it is important to know whether your readers actually enjoy what you post.

What is Engagement and Retention?
There are two main metrics you should focus on: Engagement Rates and Retention Rates. They are connected to one another, and if the engagement rate is higher, the retention rate is usually higher. Engagement Rate looks at how much a visitor engages with your site (Clicking  on links, reading other articles, sharing, etc). Retention rates look at the time after the visitor’s session, and observe if and how often they come back.

A viewer would engage with a site if they find it interesting, and naturally, if they enjoy it, they will keep coming back. Therein lies the connection.

There’s no point in bringing in new visitors if they don’t keep coming back and eventually opt for your products/services. You need to increase customer retention, and as Michael C. Scott said in The Office:—that it costs more to bring in a new customer than it does to retain an existing one.  Therefore, you can see how important customer engagement and retention are to your website’s – and business’s – success.

How to Engage Viewers on your Websites
Engagement is defined by your engagement parameters and goals, and simpler goals mean ensure engagement. The complicated goals are the polar opposite, and are more difficult. But we have found a way to meet both types of goals:

Easy Engagement
Let the goal be for the reader to visit another page on the site, and generally explore the website. This can be done with a combination of great content and hyperlinking to other articles. These other articles should come in naturally, and should be relevanr, leading them to be more successful. You need to create a need to click on the link. For example, you have some useful information. All you need to do is to link it, and the reader is almost guaranteed to click on it.

Harder Engagement
The more complicated engagement goals are usually the more worthwhile. An example maybe getting your reader’s email, and as you know, it would be a complicated endeavour, since many are afraid of spam. Here, you need to be more clever, and need to tie a reward for the reader with the information you want. If they need an eBook, they need to provide their Email, as simple as that. That’s just an example, as you can be creative in getting them to hand over their emails.

Readers may also like to engage on Social Media, and that’s why you need to focus on these channels too. However, the base techniques for making your content more engaging are same across all mediums.

How to Retain Customers Visiting Your Website:
1. Make your content smart (or just plain funny).
2. Make it different.
3. Make it mobile-friendly.
4. Make it readable.
5. Make it emotional.
6. Make it human.
7. Know your readers.

The post The importance of retaining your visitors appeared first on Web Design Newcastle, Digital Design Agency Newcastle upon Tyne. NE1 1SG. UK.

Judging by these trends, WordPress has definitely created a strong niche for itself in the web arena. This platform could be the best solution for your website as well. The fact that it is open source and has a huge community of developers who are constantly working to improve it makes wordpress an affordable and continuously evolving platform.

Easy content management
Wordpress is the best website building platform for you if you do not understand the technicalities involved in loading content and images onto static HTML web pages. With simplified content management, WordPress has made every website owner capable of managing his website.

Additionally, WordPress offers multi-user access. So, all you have to do is assign a login id and a password to your team members and they can upload, edit and change content on the site from anywhere in the world.

Secure & Futureproof
Wordpress versions, features and security are all available periodically to update through the admin, meaning you never have to change the system in future. This means you will never be left behind with a dated system and your site is totally future proof as well as secure. Bespoke CMS systems and some other open source systems such as Joomla require to have the system replaced every few years which can not only be expensive but awkward with regards to your sites design and growth.

It’s too easy to get stuck with a bespoke CMS built by a web designer, and be tied to that provider when they could either disappear or start taking your eyes out. It’s also fairly impossible for any individual company to provide a bespoke CMS of the same quality, functionality or security as WordPress is built by hundreds of developers worldwide. The real value of it cannot be guesstimated.

Quick and easy website building
Wordpress simplifies the process of building a website. This ensures that your website goes live sooner. In fact, if you choose a ready made template for your website, it can go live within minutes.

At the same time, WordPress comes with a multitude of custom options that appeal to advanced developers. This sort of flexibility makes WordPress very desirable as a web development platform.

What’s more, websites built on this platform look totally professional. This ensures that you don’t compromise on the quality of your website.

Great functionality
Wordpress is extremely functional. You can integrate your wordpress website with a huge number of plugins, widgets, applications as well as social networks. You get a blog as well. These additions make your site very interactive, user friendly and engaging.

You can make use of apps that help you analyse the website and gauge visitors’ response.

Since it is a constantly evolving platform, you can upgrade your website and enhance it regularly. With this kind of functionality, wordpress is a future ready web design platform. You cannot find another option that is so affordable and yet offers so many features.

SEO  
If your website is not SEO friendly, you better not have a website at all. WordPress offers a number of on-page SEO features. Plugins such as All in One SEO can be integrated with the website.

You can also enable H1 and H2 tags. Keyword tagging system on wordpress is advanced and extremely friendly towards search engine spiders.

With such functionality, you cannot deny that a WordPress based CMS website is the best solution for your business.

The post WordPress – The Best Solution for Your Website appeared first on Web Design Newcastle, Digital Design Agency Newcastle upon Tyne. NE1 1SG. UK.