Website Conversion: Tried and Tested Techniques
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Boosting your conversions is at least a step in the right direction and is a game changer for many businesses. We’ve identified some of the measures taken to increase conversion by up to 20-30%.
Let’s debunk the popular myth that orange and red buttons help to increase conversion.
This is false. On the contrary, using a red or orange button when your website is not suited will reduce your conversions.
Users get discouraged when they sense things are being forced on them. Instead, use a color that resonates with your website theme for your buttons.
Focus on the Call To Action (CTA) button.
Rather than focus on the button color change, ensure that your button carries a direct and simple instruction for the user.
Also, design the CTA button using a language the readers understand. While this seems ordinary, it may increase your conversion by 2-8%. You are connecting with your buyer’s psychology and making them feel at ease enough to click the button.
Images can be a game-changer when used the right way.
For starters, always use images that subconsciously resonate with the offer on your webpage. For instance, you cannot be a plumber and use the tree images – it confuses the visitors. Likewise, suppose you are offering a digital product, for instance, an ebook. In that case, you should represent the offer with a picture of what the buyer should expect.
Videos, when well-produced, can be the difference in your conversion.
Your conversion rates, either on the website, squeeze pages, or sales page, can improve when you use the right video. Yes, visitors tend to read, but up to 72% want the information presented to them via a video.
Videos are a better story-telling medium. It gets your message across better and more effectively.
You can’t go wrong with red headlines on a white background.
If you cannot use red, then use blue. Red is synonymous with attention – it grabs readers’ attention easily. Blue, on the other hand, radiates trust.
The size of the headlines does not always count.
You might think the use of overly big fonts on your pages will grab your readers’ attention. Well, this is wrong. Readers see and read normal-sized headlines. Anything bigger tends to raise suspicion. We recorded a considerable increase in bounce rates when big-sized headlines were used.
Avoid double opt-in
You will record lesser opt-ins if you have to put people through multiple steps before they can get your free demo or guide.
Statistics have shown that up to 15% of subscribers do not click the link in their confirmation emails. Yes, they have provided their details, but not clicking the link makes them an INACTIVE subscriber.
You will see an increase in the number of spam subscribers. But it is usually worth it in the end.
Create an outstanding signup form
An attractive signup form will increase your chances of getting people to provide their details. Consider something colorful or contrastingly different from the other elements of the page to attract the user.
Include some social proof
Do you have a few loyal clients? You can leverage their loyalty.
Have your loyal clients write testimonials and place the same at obvious places on your website. It can be the conviction a new user needs to fill out your form.
Testimonials are known to boost conversions, irrespective of where you add them.
What you should you remove from your website right now!
The truth is not everything on your website helps your conversion efforts. Let’s look at some of them;
Newsletter signup box
The newsletter signup box is just there to occupy space – they do not add value to either you or the user. You can always add people to your newsletter when they download your free guide or demo.
Allowing your visitors to click off and go to Twitter or social media is counterproductive. Those platforms are full of distractions and have no Calls To Action.
You have probably come across big page headers on websites, sliding around every 5-10 seconds. But what you do not know is that these sliders consume so much space that users end up leaving before they could finish loading.
There is a steady 20% decrease after each slide. If you have up to five slides, you may just get 0 clicks on your 5th slide.
Remove compulsory registration before checkout
Do you run an eCommerce website, and you require people to create an account before they can make a purchase? You are hurting your conversion rates and will record a considerable drop in the number of completed orders.
No one has all day to go through many steps just because they want to purchase a product. On the contrary, they want to be done as fast as possible.
Allow guests to check out without registering, and watch your conversion rates soar.
Reduce the number of steps in your checkout process
The faster the checkout process, the higher your chances of getting people to buy. If your checkout process involves too many steps, chances are users will abandon it halfway. Limit the steps to 1 or 2 for checkouts. You may include upsell and downsell steps to boost sales.
Introduce offers on abandoned carts
A failsafe way of discouraging your guests from abandoning their carts is to add a pop-up offer whenever they want to exit their cart.
For instance, if a user decides against checking out after adding items to their cart, you can offer them an extra incentive to proceed to checkout and complete the order.
Offer free shipping
Have you seen what Amazon is doing with its free shipping? You should do the same for your eCommerce store. Free shipping offers are synonymous with an increase in sales.
Most online shoppers do not just want to pay for their delivery. In fact, they will quickly pick a free delivery offer over a 10% off coupon.
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