How to Optimize your Google My Business Listing

 In Advertising, Google, Marketing, SEO
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Google My Business is a listing of your business. Basically, it includes your company’s operational information, reviews, messages, images and much more. It is entirely free and its goal is to give more visibility to your company when users search for it on Google search and Google maps. So saying that Google My Business or GMB is just another place to display information would be a mistake. Indeed, with this powerful tool business owners get the chance to attract more clients and ultimately generate more sales. If you are convinced of all the good that GMB can do for you and wonder how to optimize your Google My Business Page, here are some tips.

Tell Google My Business What You Do and It Will Tell Your Audience Who You Are

When you register on Google My Business, you will be asked for some information, so try to provide as much as possible. If you give only the minimum like the name, address and phone number of your company, your audience will know nothing consistent about you. The details you have entered on the listing of GMB must be the same as on your website. Note that any inconsistencies will negatively impact your search ranking and incomplete information (unfilled slots) may cause a casual browser to go somewhere else.

And the good way to inform the audience about you is to write a brief description of your business. You should know that you have 750 characters or about 150 words to describe your business. Rest assured, you do not have to be Shakespeare to write a good description. Just write something simple and appealing, explain what you do and showcase what makes you different from your competitors. Keep in mind that the goal is to attract people to engage in your services. But also to inform people who may not have heard of your business.

If you really do not feel able to write a good description in 750 characters, hiring a professional is an alternative. Using relevant keywords in your description will be of great help. However avoid using too much of them. Also, there is a restriction about Google My Business Descriptions: URL and HTML cannot be used.

Attract Potential Customers With Posts

Depending on your business type, Google + may be a good opportunity to generate more sales. Indeed, a lot of distinct communities still use this platform regularly. And if some of your potential customers are in these communities, Google + messages that are relevant to your business can spark interest in your Google My Business Page. Moreover these postings count as refreshed content to Google, thus your listing will remain relevant in the rankings.

Since 2017 Google My business has a ‘post’ feature available to all companies. This feature allows to share updates about new services and products, special events and advertise the latest offers. You can as well add text, gifs, photos and call-to-action buttons. That being said, GMB posts disappear after seven days but it is possible to set a shorter time frame.

To unlock this post feature, you have to verify your listing. It is done by submitting a code that is sent to your business address. Once the verification is done, you need to regularly check for any emails from Google on the inbox associated with your GMB listing. Because Google may not verify your listing if your account is inactive for a long period of time. This verification is even more necessary as a casual browser prefers to purchase or ask for a quote on a verified listing.

Rely on Visual Stimulation

According to Google, companies presenting photos see 35% more clicks on their website and 42% more requests for driving directions on Google Maps. As you will have understood, customers like to see what is happening in a company. And above all, to understand what it can bring to their lives. They want to see who you are, what you do and where you are. So show them anything that can summarize that with photos of your staff, the interior of your company, images of customers happy with your products and/or services…

Videos are less successful than photos, but having even one would be a good thing. The secrets of a good video for a My Google Business Page is that it should only last a few seconds, not exceed 100 MB and have a resolution of 720 p or higher. No need for additional equipment, your smartphone will do the trick.

Invite Your Customers to Review Your Business

Before purchasing people like to have a second opinion. On the internet this second opinion is found on reviews. And with the democratization of the review process, customer reviews have more impact than professional ones. Indeed, they show the level of satisfaction of previous customers. Be honest about their reviews and acknowledge the positive as well as the negative ones.

Responding to customer reviews is even better if they are satisfied. You can even invite some of them to write reviews for you later. However, stay focused on their satisfaction, they will then also take care of yours.

Answer Your Audience’s Questions

Creating a Google My Business Page will automatically put your company on Google Maps. As you may know, one of the features of Google Maps is to submit questions about business listings. And other Google Maps users answer those questions.

If you sign up as a guide on Google Maps, you can provide accurate answers when a question about your business pops up. Those answers will then appear on your Google My Business Page indirectly in the search listings and in the tags that Google Maps assigns to your business.

Cross-connect Your Business Social Media Accounts to Your Google My Business Page

If there is one way to make your GMB listing even more successful, it is to cross-connect the accounts of your social business networks. This will help your existing customers who use the same social media as you to talk more about you and follow you.

So, make sure that all the social media accounts you use has a link to your listing. Also try to keep it attractive and up to date.

Conclusion

Google My Business allows potential customers to know more about your company. Furthermore, it is an opportunity for you to interact with them and know what they think of your products and/or services. You can use this feedback to improve their quality. Optimizing your Google My Business Page may take time but if done correctly, it can give you positive results.

 

Image credit: https://www.verveinnovation.com.au

Nicolas Finet

Nicolas Finet is the Co-founder of sort-list.co.uk – an online solutions company which helps customers to find the best marketing agencies.

Follow him on Twitter @nifinet!

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