The Effort of Branding or Rebranding Your Business

The standard theory of defining your business through your logo and pamphlets alone has been taken to a new level more recently.  Today the term “branding” is everywhere.  It means creating a [...]

Implementing Basic Copywriting Techniques that Generate Sales

Copywriting is the talent of persuading your readers to buy the products you are trying to sell. It is used online in sales letters and ads. When you try to persuade your customers to purchase [...]